Digital Marketing: A booming sector of Digital World

Digital Marketing

As its name tells that, it is the marketing of product or service using Digital Platform and Digital Medium. As the world is moving towards digitization there is a requirement to know about the Digital World especially for the people who are working in this area. When we want to use Digital Marketing for our business or at a job then it’s very important to know what it exactly is and what all are the features of this area.

What is Digital Marketing

When we say Digital Marketing, we are simply referring to reach out the people using any kind of Digital Medium, so that we can inform them regarding our product or service whatever we want to deliver to them. In technical terms, it refers to using Digital Medium like computers, mobiles phones, laptops, tabs, smartphones, etc and Digital Platforms like phone apps, search engines, emails, social media, videos, etc to recommend and reach out to products, services, and brands to the people. When you want to learn Digital Marketing then you must enhance your skills and techniques required in the same, plus it needs time along with patience. Further, we must be familiar with certain terms like SERM, SEO, SEM, Grey Hat, White Hat, C2B, B2B, C2C, PPC, PPP, and many to list. The backbone of Digital Marketing is SEO (Search Engine Optimization) about which we will learn in further posts. In Digital Marketing, while social media, search engines, apps are examples of public marketing, the other hand email, messaging, texting switch to personalized marketing.

 

Why Digital Marketing

By systematically and strategically applying Digital Marketing techniques companies and marketers can reach their targeted audiences. Unlike the traditional marketing method Digital Marketing makes it possible to reach a specific group of people which can be selected by categorically via age, gender-specific, people related to a specific area or field. And as it is online which means via the internet then geographically there are no boundaries for you, henceforth the cost-cutting is boosted. As everything is getting online this is an ‘era of Digital World’. With Digital Marketing everything is accountable and it becomes hands-on to keep a track and record of all the activities accurately, be it clicks views, time spent on any page/post or any other activity performed on a page/post.

History

Digital Marketing is booming today with its enhanced features and sharp tools. But it is not like this from starting, it was started in 1971 as a tiny little segment in the form of email marketing when the first email was sent and people were able to send files from one system to another. During the 1980s the focus was on widening the storage capacity of computer systems so that colossal customer information can be recorded. The 1990s was the period when we were actually entering the era of Digital Marketing where FTP sites were indexed into Archie Search Engine. During this phase, companies started maintaining customers’ information in online databases which helped the companies to course customer information in a more efficient way. CRM (Customer Relationship Management) became a remarkable feature in marketing technology. Gradually in 1994, the first digital banner ad was made life and it was a clickable banner. With the introduction of android phones and I-phones usage of the internet became hands-on for people and they started searching for their requirements; be it a query, product, service everything online and we started entering the Digital World.  With this evolution, the main challenge was faced by the marketing teams of the companies. This encouraged marketing departments to incorporate digital technologies into marketing. During 2000s Digital Marketing growth was rapid with the upcoming of social media, affiliate marketing, dropshipping concept Digital Marketing has become popular and in demand.

 

Categories under Digital Marketing

 Talking out what all sections contribute as a part of Digital Marketing. The following are the components that contribute towards the compounding of Digital Marketing.

·       SEO is Search Engine Optimization

·       SEM is Search Engine Marketing

·       PPC is Pay Per Click

·       Social Media Marketing

·       Affiliate Marketing

·       Content Marketing

·       Mobile Marketing

·       Email Marketing

·       Influencer Marketing